Spotad to optimize programmatic mobile ad buying with AI

Spotad is making it easier for CMOs and brand agencies to optimize their mobile ads buys for maximum engagement. The Israeli AI-based mobile ad tech firm is launching a new […]


First Look: Spotad Combines Video Features With AI For Real Time Media Buying

MMW has learned that Spotad β€” an artificial intelligence (AI) mobile advertising technology startup β€” is combining its own machine learning systems with cumulative client marketing data to create a […]


Market to Market: The Return of the CPM

Today people involved in AdTech use CPM (Cost Per Thousand) as a type of currency for the business of buying advertising space. Recently, advertisers and agencies have even gone so […]

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