Spotad Ltd. allows advertisers to buy digital advertisements on ad exchanges, publishers, applications and web sites. An account is required to access the Spotad Platform and manage digital campaigns. Because of the creation of such accounts, Spotad Ltd. acquires personally identifiable information (PII) on the Costumer. By interacting with our mobile advertisements trough third party websites and/or applications, End users also provide us with non-identifiable information (NII).
We believe that Spotad Ltd. services enhance our users’ web experience. If you do not want us to collect any further information from you via our ad serving technology, you may follow the opt-out process mention here below.
ABOUT THIS POLICY
INFORMATION COLLECTED BY SPOTAD LTD.
As we explain in more detail below, we may collect information about you in the following ways: when you complete a registration form; when you use, or interact with Spotad services; when you visit a website that directly or indirectly uses the Spotad services; or when you view or respond to advertisements served by us or on our behalf.
We collect “Direct Information,” which means any information that you directly give us. For example, by registering with us, you will be directly giving us certain information, some of which identifies you personally, such as your name, email address, and other registration information. From time to time, you may also directly give us additional information about yourself if you engage in any other transactions with us, such as when you give us your phone number to seek customer support.
We collect “Usage Information,” such as general click stream behavior, web pages viewed (including the URL addresses and content of such pages), search queries from which you are directed to a page, navigation from page to page through our publisher networks, time spent on each page, items that you click or select, IP address, cookie-based information, information about your geographic location (e.g., derived from your IP address), and your Internet Service Provider.
We also collect “Technical information,” such as the type of browser you are using (e.g., Internet Explorer or Mozilla Firefox), the type of operating system you are using (e.g., Windows or Mac OS), the central processing unit on your computer, and your manner of connecting to the Internet (e.g., connection speed through narrowband or broadband access).
Information from Third Parties
Together with the information that we collect from you, we may combine non personally identifiable information (e.g., demographic information such as zip code) that we receive from our publishers, advertiser clients and other third parties. For example, we may also receive publicly available information from third party websites with whom you have registered (e.g., social networks).
INFORMATION USED BY SPOTAD LTD.
We may use your Direct Information to: (a) fulfill requests for our services; (b) communicate with you and respond to your inquiries; (c) conduct research about the use of the Spotad Ltd. services; (d) enable you to create an account, store log-in credentials, and customize your access and use of Spotad Ltd. services; (e) contact you from time to time about Spotad Ltd. services; and (f) provide offers for products and services of Spotad Ltd. and our partners, publishers, advertiser clients and other third parties that may be of interest to you.
We may use the Direct Information, Usage Information and/or Technical Information that we collect (alone or in combination with information that we receive from our publishers, advertiser clients and other third parties) to assemble non-personal, demographic and behavioral information to group users that share a common interest into “Audience Segments.” These Audience Segments do not contain personally identifiable information; for example, these segments may disclose that a user located in a geographic area may be interested in cars, but these segments do not identify or include the name, e-mail address, phone number, mailing address, or user name of any specific individual. We may use these Audience Segments to: (a) match advertisements that may be of interest to our users that fall within that segment; and (b) assist our publishers, advertiser clients and other third parties to deliver advertisements and offers that may be of interest to users within a given segment.
In some cases, if you have chosen to make personally identifiable information (e.g., your name) publicly available through third party websites (e.g., social networks), we may seek your consent to use that personally identifiable information about services that we offer in conjunction with our publishers, advertiser clients and other third parties. We will not disclose your personally identifiable information without your consent.
We may use Technical Information to analyze your browsing patterns and content, in order to personalize and optimize ad targeting.
We do not sell Direct Information, nor do we share any Direct Information (including any Direct Information combined with other Usage Information or Technical Information) with any third party for marketing purposes.
We may disclose any information we collect, including your personally identifiable information, if: (a) you specifically authorize it (e.g., you respond to an offer made by a third party on the Spotad services or you use our social media services); or (b) we reasonably believe that we are required to do so by law, regulation or other government authority or to protect our rights and property or the rights and property of the public or any user.
Information Shared for Advertising
We use non-personally identifiable Direct Information, Usage Information (e.g., Audience Segments) and/or Technical Information with third party advertisers and publishers to assist us and them in delivering relevant, personalized advertising that is aligned with user interests. For example, these companies may use such information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) to provide advertisements about goods and services that are likely to be of greater interest to you. Your preferences collected through this process may be used to influence a selection of types of marketing messages that you receive across websites of our publishers, advertiser clients and other third parties.
By accessing or using the Spotad Ltd. services, you represent and warrant that you are at least eighteen (18) years of age, and that you have the right, authority and capacity to enter legally binding agreements under applicable law.
We implement physical, electronic and procedural restrictions, to help protect confidentiality of your personally identifiable information. Please remember that no technological environment is completely secure, and we cannot guarantee confidentiality of any communication or information posted or otherwise transmitted on Spotad or any other website over the Internet.
END USER OPT-OUT
If you wish to block these cookies, you will need to change the relevant settings on your mobile device. Some, but not all, mobile platforms allow you to manage settings specifically; on others you can only control cookies at a global level. Details on how to do this vary based on your mobile device operating system and browser, but common cases can be addressed as follows:
- From the home screen of your device, select the “Settings” icon
- Select ‘Safari’ from the list
- To adjust the cookie settings, tap ‘Accept Cookies’
- Choose either “Never”, “From visited”, or “Always”
- Open the browser app
- Push the ‘Menu’ button
- From the options that are shown to be running, select the ‘More’ option
- Select the ‘Settings’ function from the list of browser functions
- Scroll down to the ‘Accept cookies’ option. If the box is checked, uncheck it to disable cookies; if the box is unchecked, select it in order to enable cookies.
Periodically, you may click the “Incognito” button to “hide” yourself for a limited time, so that we will disable (during such time) our tracking of your additional Usage Information for targeting purposes, but you will continue to receive advertisements tailored to your preferences and usage. This “Incognito” option applies only to Spotad’s tracking feature and does not apply to cookies or web beacons that are used by our publishers, advertiser clients and other third parties.
Spotad Ltd. follows to the Children’s Online Privacy Protection Act. We do not create nor use any behavioral advertising segments of children under 13 as part of our Services. Our Site is not directed at children under the age of 13. If we are made aware that we have received personally identifiable information from someone under 13, we will use reasonable efforts to remove that information from our records.
CANCELLING YOUR ACCOUNT
You may cancel your account with us at any time, by submitting a request to firstname.lastname@example.org. We will act on your request as promptly as possible.